First video from DOOM and Jneiro Jarel’s collaboration on the album Key to the Kuffs which dropped a few days ago. It’s been a long time since we’ve seen DOOM show up in a music video and I have to say this has to go down as one of my all time favorites. The camera work is fantastic, I feel like it is a bit of a throwback to the video for Dead Bent which is sweet. The JJ DOOM project is sounding pretty good from what I’ve heard so far, though JJ’s production is a bit funky with DOOM’s flow which is tough to get used to. Guv’nor is one of the better tracks I’ve heard from the album, happy to see a video made for it. Don’t think it tops Vodka & Ayahuasca’s video, but it certainly is close to being my favorite music video of the year so far. There have been so many good ones this year, folks are getting creative which is always nice!

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